P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 19, Issue 2, 2009January 01, 2009 CDT
Subservient Seller Syndrome: Outcomes in Zero-Sum Game Negotiations Examining the Influence of the Seller and Buyer Role/labels
Subservient Seller Syndrome: Outcomes in Zero-Sum Game Negotiations Examining the Influence of the Seller and Buyer Role/labels
MICHAEL J. COTTER, JAMES A. HENLEY,
COTTER, M. J., & HENLEY, J. A. (2009). Subservient seller syndrome: Outcomes in zero-sum game negotiations examining the influence of the seller and buyer role/labels. Marketing Management Journal, 19(2), 38–51. https://doi.org/10.63963/001c.150958