P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 19, Issue 2, 2009January 01, 2009 CDT
Congregations as Consumers: Using Marketing Research to Study Church Attendance Motivations
Congregations as Consumers: Using Marketing Research to Study Church Attendance Motivations
JOHN MCGRATH,
MCGRATH, J. (2009). Congregations as consumers: Using marketing research to study church attendance motivations. Marketing Management Journal, 19(2), 130–138. https://doi.org/10.63963/001c.150966