P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 19, Issue 1, 2009January 01, 2009 CDT
Exploring the Reciprocal Effect of Negative Information of Brand Extensions on Parent Brand
Exploring the Reciprocal Effect of Negative Information of Brand Extensions on Parent Brand
LIN ZHANG, RONALD D. TAYLOR,
ZHANG, L., & TAYLOR, R. D. (2009). Exploring the reciprocal effect of negative information of brand extensions on parent brand. Marketing Management Journal, 19(1), 1–15. https://doi.org/10.63963/001c.150969