P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 19, Issue 1, 2009January 01, 2009 CDT
Examining a Model of Understanding Customer Value and Satisfaction Data
Examining a Model of Understanding Customer Value and Satisfaction Data
MICHAEL S. GARVER, ZACHARY WILLIAMS,
GARVER, M. S., & WILLIAMS, Z. (2009). Examining a model of understanding customer value and satisfaction data. Marketing Management Journal, 19(1), 113–132. https://doi.org/10.63963/001c.150978