P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 20, Issue 1, 2010January 01, 2010 CDT
Preparing to Negotiate: An Exploratory Analysis of the Activities Comprising the Pre-Negotiation Process in a Buyer-Seller Interaction
Preparing to Negotiate: An Exploratory Analysis of the Activities Comprising the Pre-Negotiation Process in a Buyer-Seller Interaction
ROBERT M. PETERSON, C. DAVID SHEPHERD,
PETERSON, R. M., & SHEPHERD, C. D. (2010). Preparing to negotiate: An exploratory analysis of the activities comprising the pre-negotiation process in a buyer-seller interaction. Marketing Management Journal, 20(1), 66–75. https://doi.org/10.63963/001c.150983