P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 20, Issue 1, 2010January 01, 2010 CDT
Commentary on Conceptualizing the Servicescape Construct in ‘a Study of the Service Encounter in Eight Countries’
Commentary on Conceptualizing the Servicescape Construct in ‘a Study of the Service Encounter in Eight Countries’
ROSCOE HIGHTOWER,
HIGHTOWER, R. (2010). Commentary on conceptualizing the servicescape construct in ‘A study of the service encounter in eight countries’ Marketing Management Journal, 20(1), 76–86. https://doi.org/10.63963/001c.150984