P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 20, Issue 1, 2010January 01, 2010 CDT
Consumer Expertise, Sacralization, and Event Attendance: A Conceptual Framework
Consumer Expertise, Sacralization, and Event Attendance: A Conceptual Framework
ANDREW ESPINOLA, VISHAG BADRINARAYANAN,
ESPINOLA, A., & BADRINARAYANAN, V. (2010). Consumer expertise, sacralization, and event attendance: A conceptual framework. Marketing Management Journal, 20(1), 145–164. https://doi.org/10.63963/001c.150989