P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 20, Issue 1, 2010January 01, 2010 CDT
21st Century Social Class Theory as It Applies to Marketing
21st Century Social Class Theory as It Applies to Marketing
JUAN (GLORIA) MENG, JOHN P. FRAEDRICH,
MENG, J. (GLORIA), & FRAEDRICH, J. P. (2010). 21st century social class theory as it applies to marketing. Marketing Management Journal, 20(1), 194–203. https://doi.org/10.63963/001c.150993