P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 21, Issue 1, 2011January 01, 2011 CDT
Eat With Your Eyes: Package Color Influences the Expectation of Food Taste and Healthiness Moderated by External Eating
Eat With Your Eyes: Package Color Influences the Expectation of Food Taste and Healthiness Moderated by External Eating
BOB WU, PHILIP TITUS, STEPHEN J. NEWELL, SUSAN PETROSHIUS,
WU, B., TITUS, P., NEWELL, S. J., & PETROSHIUS, S. (2011). Eat with your eyes: Package color influences the expectation of food taste and healthiness moderated by external eating. Marketing Management Journal, 21(1), 16–30. https://doi.org/10.63963/001c.150997