P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 21, Issue 1, 2011January 01, 2011 CDT
Advertising Interference: Factors Affecting Attention to Super Bowl Advertisements and Their Effectiveness
Advertising Interference: Factors Affecting Attention to Super Bowl Advertisements and Their Effectiveness
JULIE FITZMAURICE,
FITZMAURICE, J. (2011). Advertising interference: Factors affecting attention to Super Bowl advertisements and their effectiveness. Marketing Management Journal, 21(1), 71–83. https://doi.org/10.63963/001c.150999