P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 21, Issue 1, 2011January 01, 2011 CDT
Gender as a Moderator of Role Model Influence and Adolescents’ Consumer-Related Behavioral Intentions
Gender as a Moderator of Role Model Influence and Adolescents’ Consumer-Related Behavioral Intentions
KIRBY L.J. SHANNAHAN, RACHELLE J. SHANNAHAN, ALAN J. BUSH, RICHARD A. ROCCO,
SHANNAHAN, K. L. J., SHANNAHAN, R. J., BUSH, A. J., & ROCCO, R. A. (2011). Gender as a moderator of role model influence and adolescents’ consumer-related behavioral intentions. Marketing Management Journal, 21(1), 47–59. https://doi.org/10.63963/001c.151000