P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 21, Issue 1, 2011January 01, 2011 CDT
Product Expertise: A Moderator of Information Search in Sequential Choice
Product Expertise: A Moderator of Information Search in Sequential Choice
PETER J. BOYLE, GAD SAAD,
BOYLE, P. J., & SAAD, G. (2011). Product expertise: A moderator of information search in sequential choice. Marketing Management Journal, 21(1), 84–96. https://doi.org/10.63963/001c.151001