P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 21, Issue 1, 2011January 01, 2011 CDT
Cognitive Load and Syntactic Complexity of Printed Advertisements: Effects on Consumers’ Attitudes
Cognitive Load and Syntactic Complexity of Printed Advertisements: Effects on Consumers’ Attitudes
HAERAN JAE,
JAE, H. (2011). Cognitive load and syntactic complexity of printed advertisements: Effects on consumers’ attitudes. Marketing Management Journal, 21(1), 152–159. https://doi.org/10.63963/001c.151006