P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 21, Issue 1, 2011January 01, 2011 CDT
The Effect of Self-Construals on the Effectiveness of Comparative Advertising
The Effect of Self-Construals on the Effectiveness of Comparative Advertising
LIN ZHANG, MELISSA MOORE, ROBERT MOORE,
ZHANG, L., MOORE, M., & MOORE, R. (2011). The effect of self-construals on the effectiveness of comparative advertising. Marketing Management Journal, 21(1), 195–206. https://doi.org/10.63963/001c.151011