P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 20, Issue 2, 2010January 01, 2010 CDT
Personality Traits and Their Effect on Brand Commitment: An Empirical Investigation
Personality Traits and Their Effect on Brand Commitment: An Empirical Investigation
PRASHANT SRIVASTAVA, DEBORAH L. OWENS,
SRIVASTAVA, P., & OWENS, D. L. (2010). Personality traits and their effect on brand commitment: An empirical investigation. Marketing Management Journal, 20(2), 15–27. https://doi.org/10.63963/001c.151015