P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 20, Issue 2, 2010January 01, 2010 CDT
Can Materialism Be Good for Local Retailers? An Empirical Study of Trait Antecedents to Local Loyalty Behavior
Can Materialism Be Good for Local Retailers? An Empirical Study of Trait Antecedents to Local Loyalty Behavior
CLAIRE ALLISON STAMMERJOHAN, HENRY S. COLE, KENNETH E. CLOW, MARY MCKINLEY,
STAMMERJOHAN, C. A., COLE, H. S., CLOW, K. E., & MCKINLEY, M. (2010). Can materialism be good for local retailers? An empirical study of trait antecedents to local loyalty behavior. Marketing Management Journal, 20(2), 54–63. https://doi.org/10.63963/001c.151016