P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 20, Issue 2, 2010January 01, 2010 CDT
Return on quality—Quality’s Impact on Customer Satisfaction, Revenue Growth, Profitability and Cost efficiency—A Cross National Comparative Analysis of Japanese and American Manufacturers in the Auto Industry
Return on quality—Quality’s Impact on Customer Satisfaction, Revenue Growth, Profitability and Cost efficiency—A Cross National Comparative Analysis of Japanese and American Manufacturers in the Auto Industry
ABHAY SHAH, HAILU REGASSA,
SHAH, A., & REGASSA, H. (2010). Return on quality—Quality’s impact on customer satisfaction, revenue growth, profitability and cost efficiency—A cross national comparative analysis of Japanese and American manufacturers in the auto industry. Marketing Management Journal, 20(2), 163–179. https://doi.org/10.63963/001c.151026