P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 21, Issue 2, 2011January 01, 2011 CDT
Assessing the Role of Intrapersonal Agents in Consumer Decisions
Assessing the Role of Intrapersonal Agents in Consumer Decisions
MATTHEW C. STARK, RAJ DEVASAGAYAM,
STARK, M. C., & DEVASAGAYAM, R. (2011). Assessing the role of intrapersonal agents in consumer decisions. Marketing Management Journal, 21(2), 22–34. https://doi.org/10.63963/001c.151031