P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 21, Issue 2, 2011January 01, 2011 CDT
Do Green Lifestyle Consumers Appreciate Low Involvement Green Products?
Do Green Lifestyle Consumers Appreciate Low Involvement Green Products?
BELA FLORENTHAL, PRISCILLA A. ARLING,
FLORENTHAL, B., & ARLING, P. A. (2011). Do green lifestyle consumers appreciate low involvement green products? Marketing Management Journal, 21(2), 35–45. https://doi.org/10.63963/001c.151033