P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 21, Issue 2, 2011January 01, 2011 CDT
The Impact of Visual Strategy and Race and Gender Congruency on Source Credibility of Print Advertisements
The Impact of Visual Strategy and Race and Gender Congruency on Source Credibility of Print Advertisements
SARAH M. STANLEY, KENNETH CLOW, KAREN E. JAMES,
STANLEY, S. M., CLOW, K., & JAMES, K. E. (2011). The impact of visual strategy and race and gender congruency on source credibility of print advertisements. Marketing Management Journal, 21(2), 81–94. https://doi.org/10.63963/001c.151034