P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 21, Issue 2, 2011January 01, 2011 CDT
Negotiation Preparation Differences in Selling Situations: Collaborative Versus Competitive Expectations
Negotiation Preparation Differences in Selling Situations: Collaborative Versus Competitive Expectations
ROBERT M. PETERSON, C. DAVID SHEPHERD,
PETERSON, R. M., & SHEPHERD, C. D. (2011). Negotiation preparation differences in selling situations: Collaborative versus competitive expectations. Marketing Management Journal, 21(2), 103–114. https://doi.org/10.63963/001c.151038