P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 22, Issue 1, 2012January 01, 2012 CDT
Environmental Dynamics and First-Mover Advantages in Emerging Markets
Environmental Dynamics and First-Mover Advantages in Emerging Markets
PETER MAGNUSSON, STANFORD A. WESTJOHN, GEOFFREY L. GORDON, TIMOTHY W. AURAND,
MAGNUSSON, P., WESTJOHN, S. A., GORDON, G. L., & AURAND, T. W. (2012). Environmental dynamics and first-mover advantages in emerging markets. Marketing Management Journal, 22(1), 17–34. https://doi.org/10.63963/001c.151044