P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 22, Issue 1, 2012January 01, 2012 CDT
Gilding the Lie: Development of the Attitude Learning Theory Using Information Processing Theory and Fishbein’s Attitude Toward the Object to Capitalize on False, Negative Rumors
Gilding the Lie: Development of the Attitude Learning Theory Using Information Processing Theory and Fishbein’s Attitude Toward the Object to Capitalize on False, Negative Rumors
CAROLYN HOLTON, DIANE R. EDMONDSON,
HOLTON, C., & EDMONDSON, D. R. (2012). Gilding the lie: Development of the attitude learning theory using information processing theory and Fishbein’s attitude toward the object to capitalize on false, negative rumors. Marketing Management Journal, 22(1), 35–49. https://doi.org/10.63963/001c.151045