P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 22, Issue 2, 2012January 01, 2012 CDT
Consumer Values and the Tendency to Use the Brand Name in Purchase Decisions: A Comparison Between Spain and Russia
Consumer Values and the Tendency to Use the Brand Name in Purchase Decisions: A Comparison Between Spain and Russia
FRANCISCO JOSÉ SARABIA-SÁNCHEZ, LIUDMILA IVANOVNA OSTROVSKAYA,
SARABIA-SÁNCHEZ, F. J., & OSTROVSKAYA, L. I. (2012). Consumer values and the tendency to use the brand name in purchase decisions: A comparison between Spain and Russia. Marketing Management Journal, 22(2), 19–30. https://doi.org/10.63963/001c.151052