P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 22, Issue 2, 2012January 01, 2012 CDT
A Generational Comparison of Economic-Based and War-Based Consumer Animosity: The Cases of U.S. Consumer Animosity Towards China and Vietnam
A Generational Comparison of Economic-Based and War-Based Consumer Animosity: The Cases of U.S. Consumer Animosity Towards China and Vietnam
JOSEPH P. LITTLE, K. CHRIS COX, ELDON L. LITTLE,
LITTLE, J. P., COX, K. C., & LITTLE, E. L. (2012). A generational comparison of economic-based and war-based consumer animosity: The cases of U.S. consumer animosity towards China and Vietnam. Marketing Management Journal, 22(2), 31–44. https://doi.org/10.63963/001c.151054