P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 22, Issue 2, 2012January 01, 2012 CDT
An Exploratory Study of Social Media in Business-To-Business Selling: Salesperson Characteristics, Activities and Performance
An Exploratory Study of Social Media in Business-To-Business Selling: Salesperson Characteristics, Activities and Performance
ROBERTA J. SCHULTZ, CHARLES H. SCHWEPKER, DAVID J. GOOD,
SCHULTZ, R. J., SCHWEPKER, C. H., & GOOD, D. J. (2012). An exploratory study of social media in business-to-business selling: Salesperson characteristics, activities and performance. Marketing Management Journal, 22(2), 76–89. https://doi.org/10.63963/001c.151056