P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 22, Issue 2, 2012January 01, 2012 CDT
Social Media and the Sales Force: The Importance of Intra-Organizational Cooperation and Training on Performance
Social Media and the Sales Force: The Importance of Intra-Organizational Cooperation and Training on Performance
MARK D. GROZA, ROBERT M. PETERSON, URSULA Y. SULLIVAN, VIJAYKUMAR KRISHNAN,
GROZA, M. D., PETERSON, R. M., SULLIVAN, U. Y., & KRISHNAN, V. (2012). Social media and the sales force: The importance of intra-organizational cooperation and training on performance. Marketing Management Journal, 22(2), 118–130. https://doi.org/10.63963/001c.151058