P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 22, Issue 2, 2012January 01, 2012 CDT
Multivariate Time Series Use for the Measurement of Social Media Effects
Multivariate Time Series Use for the Measurement of Social Media Effects
GARY B. WILCOX, KYUNGOK KACY KIM,
WILCOX, G. B., & KACY KIM, K. (2012). Multivariate time series use for the measurement of social media effects. Marketing Management Journal, 22(2), 90–101. https://doi.org/10.63963/001c.151059