P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 23, Issue 2, 2013January 01, 2013 CDT
The Moderating Role of Attitude in Consumers’ Service Assessments
The Moderating Role of Attitude in Consumers’ Service Assessments
BRIAN L. BOURDEAU, MICHAEL K. BRADY, J. JOSEPH CRONIN, ASTRID K. KEEL, CLAY M. VOORHEES,
BOURDEAU, B. L., BRADY, M. K., CRONIN, J. J., KEEL, A. K., & VOORHEES, C. M. (2013). The moderating role of attitude in consumers’ service assessments. Marketing Management Journal, 23(2), 86–100. https://doi.org/10.63963/001c.151068