P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 23, Issue 1, 2013January 01, 2013 CDT
Do Advertising Efficiency and Brand Reputation Matter: Evidence From Super Bowl Advertising
Do Advertising Efficiency and Brand Reputation Matter: Evidence From Super Bowl Advertising
JIN-WOO KIM, TRACI H. FRELING, JACQUELINE K. EASTMAN,
KIM, J.-W., FRELING, T. H., & EASTMAN, J. K. (2013). Do advertising efficiency and brand reputation matter: Evidence from Super Bowl advertising. Marketing Management Journal, 23(1), 90–101. https://doi.org/10.63963/001c.151077