P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 25, Issue 1, 2015January 01, 2015 CDT
When Perception Isn’t Reality: An Examination of Consumer Perceptions of Innovation
When Perception Isn’t Reality: An Examination of Consumer Perceptions of Innovation
MARK R. GLEIM, STEPHANIE J. LAWSON, STACEY G. ROBINSON,
GLEIM, M. R., LAWSON, S. J., & ROBINSON, S. G. (2015). When perception isn’t reality: An examination of consumer perceptions of innovation. Marketing Management Journal, 25(1), 16–26. https://doi.org/10.63963/001c.151078