P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 25, Issue 1, 2015January 01, 2015 CDT
Quality or Responsibility? The Impact of Two Categories of Corporate Social Responsibility on the Consumer-Brand Relationship
Quality or Responsibility? The Impact of Two Categories of Corporate Social Responsibility on the Consumer-Brand Relationship
LEI HUANG,
HUANG, L. (2015). Quality or responsibility? The impact of two categories of corporate social responsibility on the consumer-brand relationship. Marketing Management Journal, 25(1), 27–41. https://doi.org/10.63963/001c.151080