P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 24, Issue 2, 2014January 01, 2014 CDT
Linking Customer Relationship Management (CRM) Processes to Sales Performance: The Role of CRM Technology Effectiveness
Linking Customer Relationship Management (CRM) Processes to Sales Performance: The Role of CRM Technology Effectiveness
VIJAYKUMAR KRISHNAN, MARK D. GROZA, MYA PRONSCHINSKE GROZA, ROBERT M. PETERSON, ELISA FREDERICKS,
KRISHNAN, V., GROZA, M. D., GROZA, M. P., PETERSON, R. M., & FREDERICKS, E. (2014). Linking customer relationship management (CRM) processes to sales performance: The role of CRM technology effectiveness. Marketing Management Journal, 24(2), 162–171. https://doi.org/10.63963/001c.151086