P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 24, Issue 1, 2014January 01, 2014 CDT
Investigating Connectedness to Brand Users: How Important Is Social Interaction?
Investigating Connectedness to Brand Users: How Important Is Social Interaction?
WILLIAM C. MARTIN, JOEL E. COLLIER, BRIAN T. ENGELLAND,
MARTIN, W. C., COLLIER, J. E., & ENGELLAND, B. T. (2014). Investigating connectedness to brand users: How important is social interaction? Marketing Management Journal, 24(1), 16–29. https://doi.org/10.63963/001c.151090