P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 24, Issue 1, 2014January 01, 2014 CDT
Vividness Effects on Value and Risk for Radical Innovations
Vividness Effects on Value and Risk for Radical Innovations
ARJUN CHAUDHURI, CAMELIA MICU, MOUSUMI BOSE,
CHAUDHURI, A., MICU, C., & BOSE, M. (2014). Vividness effects on value and risk for radical innovations. Marketing Management Journal, 24(1), 30–51. https://doi.org/10.63963/001c.151091