P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 24, Issue 1, 2014January 01, 2014 CDT
What Makes Social Shoppers Click 7? The Role of Social Rewards in Social Shopping
What Makes Social Shoppers Click 7? The Role of Social Rewards in Social Shopping
KESHA K. COKER, ROBERT E. BOOSTROM, SUZANNE A. ALTOBELLO,
COKER, K. K., BOOSTROM, R. E., & ALTOBELLO, S. A. (2014). What makes social shoppers click 7? The role of social rewards in social shopping. Marketing Management Journal, 24(1), 66–79. https://doi.org/10.63963/001c.151092