P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 24, Issue 1, 2014January 01, 2014 CDT
A Multi-Dimensional Model of Perceived Risk in Spectator Sport
A Multi-Dimensional Model of Perceived Risk in Spectator Sport
MICHAEL S. CARROLL, DANIEL P. CONNAUGHTON, JOHN O. SPENGLER, KEVIN K. BYON,
CARROLL, M. S., CONNAUGHTON, D. P., SPENGLER, J. O., & BYON, K. K. (2014). A multi-dimensional model of perceived risk in spectator sport. Marketing Management Journal, 24(1), 80–95. https://doi.org/10.63963/001c.151094