P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 25, Issue 2, 2015January 01, 2015 CDT
ADVERTISING INTERFERENCE: FACTORS AFFECTING ATTENTION to SUPER BOWL ADVERTISEMENTS and THEIR EFFECTIVENESS
ADVERTISING INTERFERENCE: FACTORS AFFECTING ATTENTION to SUPER BOWL ADVERTISEMENTS and THEIR EFFECTIVENESS
MYA PRONSCHINSKE GROZA,
GROZA, M. P. (2015). ADVERTISING INTERFERENCE: FACTORS AFFECTING ATTENTION TO SUPER BOWL ADVERTISEMENTS AND THEIR EFFECTIVENESS. Marketing Management Journal, 25(2), 123–133. https://doi.org/10.63963/001c.151099