P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 25, Issue 2, 2015January 01, 2015 CDT
ADVERTISING INTERFERENCE: FACTORS AFFECTING ATTENTION to SUPER BOWL ADVERTISEMENTS and THEIR EFFECTIVENESS
ADVERTISING INTERFERENCE: FACTORS AFFECTING ATTENTION to SUPER BOWL ADVERTISEMENTS and THEIR EFFECTIVENESS
MYA PRONSCHINSKE GROZA,
Articles in Vol. 25, Issue 2, 2015
Vol. 25, Issue 2, 2015
- ARTIFICIAL EMOTIONS AMONG SALESPEOPLE: UNDERSTANDING the IMPACT of SURFACE ACTINGJESSICA MIKESKAG. ALEXANDER HAMWISCOTT B. FRIENDBRIAN N. RUTHERFORDJUNGKUN PARK
- EAT WITH YOUR EYES: PACKAGE COLOR INFLUENCES the EXPECTATION of FOOD TASTE and HEALTHINESS MODERATED by EXTERNAL EATINGLEI HUANG
- EXAMINING the RELATIONSHIP BETWEEN STAR PLAYER CHARACTERISTICS and BRAND EQUITY in PROFESSIONAL SPORT TEAMSN. DAVID PIFERJENNIFER Y. MAKWON-YUL BAEJAMES J. ZHANG
- Brand Spillover Effects Within a Sponsor Portfolio: The Interaction of Image Congruence and Portfolio SizeJOE COBBSMARK D. GROZAGREGG RICH
- ADVERTISING INTERFERENCE: FACTORS AFFECTING ATTENTION to SUPER BOWL ADVERTISEMENTS and THEIR EFFECTIVENESSMYA PRONSCHINSKE GROZA
- Segmenting Sporting Event Audiences for Increased Sponsorship EffectivenessDENNIS A. PITTAVELITCHKA D. KALTCHEVAANTHONY D. PATINORICHARD C. LEVENTHAL
GROZA, M. P. (2015). ADVERTISING INTERFERENCE: FACTORS AFFECTING ATTENTION TO SUPER BOWL ADVERTISEMENTS AND THEIR EFFECTIVENESS. Marketing Management Journal, 25(2), 123–133. https://doi.org/10.63963/001c.151099