P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 27, Issue 1, 2017January 01, 2017 CDT
Value Contribution of Personal Selling and Direct-To-Consumer Advertising in the Pharmaceutical Industry
Value Contribution of Personal Selling and Direct-To-Consumer Advertising in the Pharmaceutical Industry
REBECCA DINGUS, RAJ AGNIHOTRI, MICHAEL Y. HU,
DINGUS, R., AGNIHOTRI, R., & HU, M. Y. (2017). Value contribution of personal selling and direct-to-consumer advertising in the pharmaceutical industry. Marketing Management Journal, 27(1), 1–15. https://doi.org/10.63963/001c.151102