P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 27, Issue 1, 2017January 01, 2017 CDT
The Impact of Cognitive Age on Materialism, Status Consumption and Loyalty Proneness on the Indian Elderly
The Impact of Cognitive Age on Materialism, Status Consumption and Loyalty Proneness on the Indian Elderly
RAJESH IYER, JACQUELINE K. EASTMAN, RUPPAL W. SHARMA, KEVINL. EASTMAN,
IYER, R., EASTMAN, J. K., SHARMA, R. W., & EASTMAN, KEVINL. (2017). The impact of cognitive age on materialism, status consumption and loyalty proneness on the Indian elderly. Marketing Management Journal, 27(1), 48–62. https://doi.org/10.63963/001c.151105