Satisfaction as reasons for and against generosity decisions: A behavioral reasoning theory exploration

JEANANNE NICHOLLS; KURT SCHIMMEL

doi:10.63963/001c.151109

NICHOLLS, J., & SCHIMMEL, K. (2016). Satisfaction as reasons for and against generosity decisions: A behavioral reasoning theory exploration. Marketing Management Journal, 26(2), 86–100. https://doi.org/10.63963/001c.151109

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Satisfaction as Reasons for and Against Generosity Decisions: A Behavioral Reasoning Theory Exploration