P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 26, Issue 2, 2016January 01, 2016 CDT
Viral Marketing in the Nonprofit Sector: Crafting Messages That Create Awareness and Call an Audience to Action
Viral Marketing in the Nonprofit Sector: Crafting Messages That Create Awareness and Call an Audience to Action
HANNAH DIANE PARKER, KATHY WACHTER, HUGH SLOAN, VAHID GHOMI,
PARKER, H. D., WACHTER, K., SLOAN, H., & GHOMI, V. (2016). Viral marketing in the nonprofit sector: Crafting messages that create awareness and call an audience to action. Marketing Management Journal, 26(2), 101–116. https://doi.org/10.63963/001c.151110