P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 26, Issue 2, 2016January 01, 2016 CDT
The Effects of Nonprofit Brand Personality and Self-Brand Congruity on Brand Relationships
The Effects of Nonprofit Brand Personality and Self-Brand Congruity on Brand Relationships
MYA PRONSCHINSKE GROZA, GEOFFREY L. GORDON,
GROZA, M. P., & GORDON, G. L. (2016). The effects of nonprofit brand personality and self-brand congruity on brand relationships. Marketing Management Journal, 26(2), 117–129. https://doi.org/10.63963/001c.151111