P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 26, Issue 2, 2016January 01, 2016 CDT
Assessing the Link Between a Public University’s Brand-Building Activities and Alumni Gift-Giving
Assessing the Link Between a Public University’s Brand-Building Activities and Alumni Gift-Giving
YOUNG HAN BAE, MICHELLE HOUGH, SANG-UK JUNG2,
BAE, Y. H., HOUGH, M., & JUNG2, S.-U. (2016). Assessing the link between a public university’s brand-building activities and alumni gift-giving. Marketing Management Journal, 26(2), 144–158. https://doi.org/10.63963/001c.151113