P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 27, Issue 2, 2017January 01, 2017 CDT
Social Media Engagement Mitigates Ad Decay Effects for Super Bowl Advertisements
Social Media Engagement Mitigates Ad Decay Effects for Super Bowl Advertisements
MYA PRONSCHINSKE GROZA, SANDY DOMAGALSKI,
Articles in Vol. 27, Issue 2, 2017
Vol. 27, Issue 2, 2017
- Skip It or View It: The Role of Video Storytelling in Social Media MarketingKESHA K. COKERRICHARD L. FLIGHTDOMINIC M. BAIMA
- Empathy for Emotional Advertisements on Social Networking Sites: The Role of Social IdentityMONIKA RAWALJOSE LUIS SAAVEDRA TORRES
- Social Media Engagement Mitigates Ad Decay Effects for Super Bowl AdvertisementsMYA PRONSCHINSKE GROZASANDY DOMAGALSKI
- The Advertisement Value of Transformational & Informational Appeal on Company Facebook PagesFABIENNE T. CADETPRISCILLA G. AALTONENVAHWERE KAVOTA
- Brand Marketing via Facebook: An Investigation of the Marketing Mix, Consumer-Based Brand Equity, and Purchase Intention in the Fitness IndustryBENJAMIN K. WRIGHTANTONIO S. WILLIAMSKEVINK. BYON
GROZA, M. P., & DOMAGALSKI, S. (2017). Social media engagement mitigates ad decay effects for Super Bowl advertisements. Marketing Management Journal, 27(2), 103–115. https://doi.org/10.63963/001c.151114