P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 27, Issue 2, 2017January 01, 2017 CDT
Social Media Engagement Mitigates Ad Decay Effects for Super Bowl Advertisements
Social Media Engagement Mitigates Ad Decay Effects for Super Bowl Advertisements
MYA PRONSCHINSKE GROZA, SANDY DOMAGALSKI,
GROZA, M. P., & DOMAGALSKI, S. (2017). Social media engagement mitigates ad decay effects for Super Bowl advertisements. Marketing Management Journal, 27(2), 103–115. https://doi.org/10.63963/001c.151114