P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 27, Issue 2, 2017January 01, 2017 CDT
Empathy for Emotional Advertisements on Social Networking Sites: The Role of Social Identity
Empathy for Emotional Advertisements on Social Networking Sites: The Role of Social Identity
MONIKA RA WAL, JOSE LUIS SAAVEDRA TORRES,
WAL, M. R., & SAAVEDRA TORRES, J. L. (2017). Empathy for emotional advertisements on social networking sites: The role of social identity. Marketing Management Journal, 27(2), 88–102. https://doi.org/10.63963/001c.151116