P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 27, Issue 2, 2017January 01, 2017 CDT
Brand Marketing via Facebook: An Investigation of the Marketing Mix, Consumer-Based Brand Equity, and Purchase Intention in the Fitness Industry
Brand Marketing via Facebook: An Investigation of the Marketing Mix, Consumer-Based Brand Equity, and Purchase Intention in the Fitness Industry
BENJAMIN K. WRIGHT, ANTONIO S. WILLIAMS, KEVINK. BYON,
WRIGHT, B. K., WILLIAMS, A. S., & BYON, KEVINK. (2017). Brand marketing via Facebook: An investigation of the marketing mix, consumer-based brand equity, and purchase intention in the fitness industry. Marketing Management Journal, 27(2), 131–142. https://doi.org/10.63963/001c.151118