P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 28, Issue 1, 2018January 01, 2018 CDT
Organizing a Framework for Customer Value Management in Online Media Relationships
Organizing a Framework for Customer Value Management in Online Media Relationships
ELINA KUKKONEN,
KUKKONEN, E. (2018). Organizing a framework for customer value management in online media relationships. Marketing Management Journal, 28(1), 60–79. https://doi.org/10.63963/001c.151122