P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 28, Issue 1, 2018January 01, 2018 CDT
Examining the Effect of Humor in Environmentally-Friendly Advertising
Examining the Effect of Humor in Environmentally-Friendly Advertising
KAI-MICHAEL GRIESE, ALIOSHA ALEXANDROV, CHRISTIN MICHAELIS, BRYAN LILLY,
GRIESE, K.-M., ALEXANDROV, A., MICHAELIS, C., & LILLY, B. (2018). Examining the effect of humor in environmentally-friendly advertising. Marketing Management Journal, 28(1), 30–47. https://doi.org/10.63963/001c.151123