P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 26, Issue 1, 2016January 01, 2016 CDT
Culture, Development, and Advertising Content: An Exploratory Replication and Extension of Past International Advertising Research to Outdoor Advertising
Culture, Development, and Advertising Content: An Exploratory Replication and Extension of Past International Advertising Research to Outdoor Advertising
DANIEL W. BAACK, RICK T. WILSON, BRIAN D. TILL,
BAACK, D. W., WILSON, R. T., & TILL, B. D. (2016). Culture, development, and advertising content: An exploratory replication and extension of past international advertising research to outdoor advertising. Marketing Management Journal, 26(1), 18–34. https://doi.org/10.63963/001c.151125